Search engine optimization has produced a pretty lucrative market in terms of online marketing and its associated services. Don’t believe it?
The ‘best’ SEO services… aren’t actually the best
There are many online videos, blogs and web pages hosting information that all pertains to one thing: they can offer you SEO services, at a discount, that can and will give your business the exposure that it needs. To complete beginners, such a claim sounds incredibly good, though in actuality, it’s too good to be true.
In actuality, some of these SEO services are actually spammy and don’t do much to improve the quality of your search exposure campaign on the web. In most cases, they use ‘services’ that degrade the quality of your marketing campaign and, yes, even your website.
Services that do educate webmasters about SEO works teach how SEO evolves alongside how search engines work, who have now settled on allowing webmasters to focus on marketing through content marketing and social media.
When it comes to spammy SEO services, however, it’s more about taking advantage of the way search engines work. Many of these services are stuck using SEO techniques that people used in the past, but have stopped out of respect for the overall evolution of search engines in recent times.
The ‘best’ SEO services
Link building to an excessive degree
Link building is still around as a tried and true SEO technique, though there’s a difference. If you’re going to link build today, you have to do it in moderation, all thanks to ongoing changes to search engines like Google. Link building today revolves around building meaningful paths to help users and search engines find your content.
Avoid SEO services that use directory link building or methods that indicates a ‘quick fix’ to natural link building.
Thin and/or cheap content
Have you ever clicked on a web page and stumbled upon something that was unrelated to your keyword search? Many websites, in the past, used to create many landing pages that linked back to related and unrelated keywords, which ultimately diluted the content that resided there. Not only does it devalue content, but multiple landing pages can devalue a website’s quality and ranking.
Cheap content, too, devalues a site’s quality. If you’re ordering content from another source, that content should be high quality and relevant to your site on hand. After all, you have to make your visitors see your site as worth visiting.
Taking the keys
If you contract someone to handle our SEO services, you should always have control over the content and components being added to your site since, well, you’re paying for it. Any company that provides SEO services, that’s worth hiring, will never hold your site content hostage for payment. So, always read every contract agreement you come into contact with, so you can know what you’re paying for in the end.