Check out the new marketing video from Best Website Design. https://vimeo.com/82144770
Search engine optimization has produced a pretty lucrative market in terms of online marketing and its associated services. Don’t believe it?
The ‘best’ SEO services… aren’t actually the best
There are many online videos, blogs and web pages hosting information that all pertains to one thing: they can offer you SEO services, at a discount, that can and will give your business the exposure that it needs. To complete beginners, such a claim sounds incredibly good, though in actuality, it’s too good to be true.
In actuality, some of these SEO services are actually spammy and don’t do much to improve the quality of your search exposure campaign on the web. In most cases, they use ‘services’ that degrade the quality of your marketing campaign and, yes, even your website.
Services that do educate webmasters about SEO works teach how SEO evolves alongside how search engines work, who have now settled on allowing webmasters to focus on marketing through content marketing and social media.
When it comes to spammy SEO services, however, it’s more about taking advantage of the way search engines work. Many of these services are stuck using SEO techniques that people used in the past, but have stopped out of respect for the overall evolution of search engines in recent times.
The ‘best’ SEO services
Link building to an excessive degree
Link building is still around as a tried and true SEO technique, though there’s a difference. If you’re going to link build today, you have to do it in moderation, all thanks to ongoing changes to search engines like Google. Link building today revolves around building meaningful paths to help users and search engines find your content.
Avoid SEO services that use directory link building or methods that indicates a ‘quick fix’ to natural link building.
Thin and/or cheap content
Have you ever clicked on a web page and stumbled upon something that was unrelated to your keyword search? Many websites, in the past, used to create many landing pages that linked back to related and unrelated keywords, which ultimately diluted the content that resided there. Not only does it devalue content, but multiple landing pages can devalue a website’s quality and ranking.
Cheap content, too, devalues a site’s quality. If you’re ordering content from another source, that content should be high quality and relevant to your site on hand. After all, you have to make your visitors see your site as worth visiting.
Taking the keys
If you contract someone to handle our SEO services, you should always have control over the content and components being added to your site since, well, you’re paying for it. Any company that provides SEO services, that’s worth hiring, will never hold your site content hostage for payment. So, always read every contract agreement you come into contact with, so you can know what you’re paying for in the end.
Increasing your business by using the best Website Design.
With increasing internet need and people becoming computer friendly the e-commerce business has tremendously increased. It is very important to have the best website design of your company. Almost all the organizations have their websites by which consumers approach and research about them. There are lots of technicalities and information needed to design a website and you should be clear about it. A few tips on best website design are listed below.
How to make your website attractive?
The simplest way to make your website look attractive is by keeping it simple. The website should be very user friendly, if it is for the external world. If you are making the website for the business purposes you should be aware that all the data should be authentic. After that ensure your website isn’t very complex it will only confuse your customer. The best website design makes your product look more attractive. You can use catchy images ad quotes, the website should attract the user within seconds else it is very easy for the user to switch to another page. Using moving images can increase the load on the website and making it slow eventually. Use graphics wisely, overloading them with a number of things will only distract the user.
Ways to make the best website design
There are so many ways to build the best websites.
Flash websites – Flash Websites are neat and have a very clear presentation, it is one of the latest technology in website design. The only problem with them is flash websites are difficult for search engine to index. However, these websites are really attractive and can be really useful to build best website designs.
CSS Websites – CSS is the latest website technology. These are comparatively faster website and take lesser time to load. These websites give the more presentable look from various browsers. Another advantage of this website is you can change the look of the website by editing particular files rather than changing the whole page.
PHP websites – Many best website designs are based on PHP. They are the best websites for a huge database drives website. Mostly all the e-commerce stores and social networking websites use PHP in one way or another. These websites are very handy in keeping the visitors information and users can have their own username and password.
Best website design is very easy to develop; you just need to have a clear idea about the information you want educate the customer with and a clear way for the customer to contact you.
Many aspects of SEO rely on web design, just like some aspects of web design can benefit a lot from SEO. Even though a lot of people treat SEO as a mere tool, when it comes to web design, it can transform into a formidable asset once it’s effectively utilized with a strong, clean website design.
The best web design companies, in fact, implement some type of SEO into their client’s design, either by request or as a part of their already existing services. SEO can be applied to any aspect of a website, especially now—and yes, a lot of people don’t realize how easy that part is, let alone that it can be done in the first place!
You can now optimize web code to befit various SEO standards, all of which are aimed at making the base form of a website (its code) ‘readable’ by search engines. The content, perhaps the most prevalent part of SEO, can be optimized to ensure that said website is seen, thanks to that same content. Even the visual content can be ‘tweaked’ to suit current SEO standards, particularly through alternative text (alt text) and meta tags.
The most important part about SEO and its relationship with web design is how easy it is to essentially synchronize SEO with web design in any aspect of building a website—the actual building part, the marketing and establishing a connection with its target audience. You can’t build a website without SEO nowadays, which is why it’s important to use some type of SEO within the web design itself.
This practice essentially improves the readability and efficiency of the website’s code—not to mention, make the code itself inherently more readable for search engines themselves.
Perhaps the most important reason why optimizing your code is a good idea lies in the fact that poorly optimized website take too long to load. Not only are you holding up visitors and potential readers, but you’re stopping search engine crawlers from reading the code of your site and, subsequently, relaying that information to the search engine to rank your site accordingly.
Search engine optimization campaigns, when coupled with the best web design, isn’t supposed to be a miracle worker for the viability of your website. With the help of a good firm to help you get your website started on the right track, SEO and web design are there to supplement your journey in gaining a better search ranking.
For more information check out this great article here.
Keyword Focus vs. Volume for SEO
SEO is one of the most important technologies developed in recent years. Well, more basally, the Internet is the most important technology developed in recent years: It opened up the entire world for commerce, drastically reduced barriers to entry for all newcomers to web based business, and has revolutionized the spread of information in ways we could never have even begun to imagine in the past. With the development of such web based businesses and the explosion of their popularity has come the development of facilitating technologies and techniques, like SEO, or search engine optimization.
What is SEO?
Search engine optimization is, more or less, exactly what it sounds like: A set of techniques and practices that drastically increases the probability of your appearing highly on a Google, Bing, or Yahoo search results page. This, of course, means more people will see your website when they search for a given term, thus increasing your exposure. Greater exposure, in turn, means more notoriety, greater traffic, and a higher volume of sales due to a greater number of views. SEO is, in essence, the reason that you know of all the big websites that you know about – they show up first when you make a relevant search, and they show up consistently, meaning you don’t forget them.
How does SEO Work?
There are a number of ways to make SEO work, and a number of things you can do to tweak your search engine results. The most fundamental way to get higher search engine rankings is to write content for your website that includes the same search term that someone would be using when they look for whatever it is they’re looking for. For instance, if you’re running a health foods website, and you want people to know you sell mango extracts, you might write content in which that word appears many times, and post it to your blog or to the description in your web store. This enables the Google, Bing, and other page ranking algorithms to evaluate the relevance of what your potential customers have searched for (say, mango extract) and the content on your site (containing a sentence that says, say, Ever wonder what mango extract can do for you?).
Of course, “relevance” is a difficult parameter to quantify, which is why the developers of search algorithms are hailed to be such brilliant mathematical and computational minds. Defining relevance in a way that can be calculated is difficult, and no one except for the patent holders of the algorithms knows exactly how it’s done. There is however, a lot of intuition that comes into play, and a lot of empirical study that has been done that has led to the development of some wonderfully effective and consistent tactics. These ultimately boil down to the exploitation of keyword focus vs. volume for SEO – that is, do we want to use a number of specific keywords to maximize our search results, or do we want to use a lot of words and phrases that are related, but more diffuse and not as focused?
The Advantages to Keyword Focus
The fact of the matter is, both tactics work, but each offers its own advantages over the other. The advantage to keyword focus in place of volume is that a potential customer is more inclined to use a specific word than a phrase, so you’re more likely to show up on his or her search page if you use a lot of well-selected, focused keywords. In addition, page ranking algorithms consider “primary” relevance first (i.e., how many times does the search term occur in your content), and secondary relevance . . . Well, second (i.e., how many times do terms similar to the one you searched for, or related to the one you searched for, occur in the content). This allows the algorithm to consider both your immediate relevance and secondary relevance, but with heavy weighting to how many times the term occurs directly in your writing.
The disadvantages to prioritizing focus is that you need a large number of keywords to hit the full swath of what people will be searching for in relation to your site. An old trick was to stuff your metadata full of all the keywords that might have been relevant. This worked for awhile, until Google figured it out and made changes to their algorithm that prevented this from incurring an advantage. That’s where long-tail keywords come in . . .
The Advantage to Volume (I.e., Long-Tail)
Since you can’t rely on “focused keyword stuffing”, it’s best to try to incorporate only the focused keywords that are most relevant or most natural to occur in your writing. The way to get around the fact that you can’t incorporate every related keyword is to use longer ones – phrases, sentences that have indirect relevance to what you’re writing about. For instance, if you’re writing about mango extract, to use the same example as above, and you want to attract people to the page who are searching for related products – such as acai extract, or something of that nature – you might not want to talk about acai extract directly, but incorporate a sentence such as, Mango extract is as effective in many capacities as are extracts from acai berry and other super fruits. Of course, deciding just how to develop these so-called long-tail keywords is difficult and best left up to experts, such as those in our firm.
The ultimate question is this: How do we combine these? In general, the approach suggested above is the way to go: Use focused keywords whenever they are natural, and use long-tail keywords when discussing your focused keywords in a way that is intended to make your content relevant to distinct but similar words. Experts at best website design can definitely help in determining those keywords and striking a balance between ‘natural’ and ‘stuffed’ content, if and when you have trouble doing so yourself.